WE ARE THE GIVING MOVEMENT
At the heart of our brand, athleisure and streetwear intertwine seamlessly
with purpose and beats a commitment to charity and sustainability that transcends the ordinary.
We believe in apparel that goes beyond the surface, where every thread tells a story of positive impact. Welcome to a movement that makes a difference—welcome to The Giving Movement.
![Landscape Of Green Rolling Hills And Mountain Peaks](https://cdn.shopify.com/s/files/1/0536/5976/2845/files/Landscape_Of_Green_Rolling_Hills_And_Mountain_Peaks.jpg?v=1716805754&width=700&height=467&crop=center)
![dominic.jpeg](https://cdn.shopify.com/s/files/1/0536/5976/2845/files/dominic.jpg?v=1717408980&width=700&height=1049&crop=center)
Dominic Nowell-Barnes
Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate change and unethical practices, he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel — making an impact with every purchase. This was the origin of The Giving Movement, launched in April 2020 and created as a way to alter the way fashion is consumed.
![](https://cdn.shopify.com/s/files/1/0536/5976/2845/files/phone.webp?v=1717424895&width=700&height=700&crop=center)
Dominic Nowell-Barnes
Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate change and unethical practices, he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel — making an impact with every purchase. This was the origin of The Giving Movement, launched in April 2020 and created as a way to alter the way fashion is consumed.