Born in the UAE

  • WE ARE THE GIVING MOVEMENT

    At the heart of our brand, athleisure and streetwear intertwine seamlessly

    with purpose and beats a commitment to charity and sustainability that transcends the ordinary.

    We believe in apparel that goes beyond the surface, where every thread tells a story of positive impact. Welcome to a movement that makes a difference—welcome to The Giving Movement.


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    Landscape Of Green Rolling Hills And Mountain Peaks
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    Dominic Nowell-Barnes

    Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate change and unethical practices, he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel — making an impact with every purchase. This was the origin of The Giving Movement, launched in April 2020 and created as a way to alter the way fashion is consumed.

    Dominic Nowell-Barnes

    Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate change and unethical practices, he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel — making an impact with every purchase. This was the origin of The Giving Movement, launched in April 2020 and created as a way to alter the way fashion is consumed.