FABRIC INNOVATION

We are committed to creating environmentally responsible products, in order to reduce our carbon footprint to protect the planet.

Sustainable yarns and fabrics are readily available, however, they're priced at twice the cost of traditional fabrics.

By normalising the use of sustainable fabrics, the industry's future can slowly adjust to the new demand for kinder threads making eco-friendly textiles more accessible and cost-friendly.

Organic cotton

• Designed for the loungewear collection
95% Organic Cotton & 5% fully Recyclable Elastane
• 100% sustainable
• OEKO-TEX Certified
• GOT Certified (Indian Cotton)
• Low impact dye used
• Buttery soft
• Luxe Feel

Recycled polyester

• Designed for the Activewear collection
• Softskin 80% Recycled Polyester & 20% Recycled Spandex
• Recycled Polyester made from plastic water bottles
• Global Recycled Standard (GRS) Certified
• OEKO-TEX Certified
• Low impact dye used
• Buttery soft
• Lightweight
• Sweat Proof
• Compressive
• Durable
• High impact
• Upgraded with a new brushed technique for softness

Recycled nylon shell

• Designed for the outerwear collection
• 100% Recycled Crinkled Nylon 100% sustainable
• OEKO-TEX Certified
• Low impact dye used
• Softskin
• Lightweight
• Luxe Feel

Packaging

In line with our zero-waste policy, our locally made packaging is designed to be eco-friendly. Every order is delivered and packaged in PLA-compostable bioplastic, derived from plant sugars and natural starches, making it 100% biodegradable.

Socially conscious

The sustainable and ethical values of the brand trickle down through its supply chain: ensuring that all workers in every aspect of production are provided with fair wages and working conditions. Based in the UAE, we source everything locally from supply to production, letting the brand contribute to the local and regional economy. The clothes carry a clear conscience, every person who contributed to their creation is well-paid and works in good conditions.